Customer Insights and Personalization Platform (CIPP) Project Report

Table of Contents

  1. Project Overview
  2. Team Composition
  3. Project Goals and Objectives
  4. Technical Architecture
  5. Data Ingestion and Processing
  6. Data Storage and Management
  7. Data Analysis and Visualization
  8. API Layer and Microservices
  9. Scalability and Performance
  10. Security and Compliance
  11. Testing and Quality Assurance
  12. Monitoring, Alerting, and Telemetry
  13. Team Collaboration and Communication
  14. Lessons Learned and Improvements
  15. Conclusion

1. Project Overview

The Customer Insights and Personalization Platform (CIPP) is a comprehensive data engineering project undertaken at Cox Communications. The primary aim of this project was to consolidate data from multiple sources to create a 360-degree view of each customer, enabling personalized content delivery, targeted marketing campaigns, and improved customer service.

Project Scope