Customer Insights and Personalization Platform (CIPP) Project Report
Table of Contents
- Project Overview
- Team Composition
- Project Goals and Objectives
- Technical Architecture
- Data Ingestion and Processing
- Data Storage and Management
- Data Analysis and Visualization
- API Layer and Microservices
- Scalability and Performance
- Security and Compliance
- Testing and Quality Assurance
- Monitoring, Alerting, and Telemetry
- Team Collaboration and Communication
- Lessons Learned and Improvements
- Conclusion
1. Project Overview
The Customer Insights and Personalization Platform (CIPP) is a comprehensive data engineering project undertaken at Cox Communications. The primary aim of this project was to consolidate data from multiple sources to create a 360-degree view of each customer, enabling personalized content delivery, targeted marketing campaigns, and improved customer service.
Project Scope